‘Machismo’. The idea that masculine pride comes from strength and aggression. A concept that is predominantly associated with Latin American culture and customs, but is also prevalent in societies across the globe. Historically and contemporarily, ‘machismo’ is used to justify male sexual, physical, and emotional dominance, primarily over females. It is the stereotype that the man goes to work and makes a living while the woman stays home to take care of children and clean the house, that men do not cry or need help, and that expressing feelings is a sign of weakness. Local, national, and regional feminist movements have been fighting to change these societal roles and customs.